Designs role in the 21st century
For decades - in Denmark as well as in most other parts of the world - an amazing number of people have occupied themselves with what has always seemed like a key question; what is design? Instead of adding yet another attempt at defining what design is, we suggest a closer look at what design does.
Design does make a difference to artefacts and enhances physical objects. So far so good; no-one seems to contest design’s ability to beautify, simplify and add meaning to a product, adding value throughout the value chain from manufacturing through sales and distribution to the user - in the word's most inclusive sense.
Design can be discussed and measured on a variety of scales. One approach is focusing on the economical value good design adds. We, however, would rather see a more balanced approach where concerns for the bottom line, the user and society at large are balanced; Design for People, Design for Profit and Design for Planet
Danish Designers' manifesto: A vision for the future of design in Denmark.
The manifesto deals with the following topics:
- Let us discuss what design can do - rather than what design is
- Overview and terminology
- Design for profit
- Design for people
- Design for planet
- Design research & education
- Design support
- Design promotion
- Design commitment
- Danish design in a Scandinavian, European and global context
First edition of the manifesto was published in October 2005, edited by Lise Vejse Klint, president 2002-2004 and 2004-2006 and Steinar Valade-Amland, managing director. Second edition published in January 2008 - edited by Pernille Grønbech, president 2006-2008 og Steinar Valade-Amland, managing director.
This is the 3rd edition of the Danish Designers manifesto - published in January 2010. You can download the manifesto here