Design for People

Design has always - long before concepts like user driven innovation and user centered design - started with the wishes and aspirations, articulated as well as tacit needs. When such human concerns carry the same weight as financial considerations, the solution will almost inherently resonate with the user - for many different reasons.

Design caters for the sensory experience of the user. Not only the visual but the combined sensation of all senses reacting to a product or service. Moreover design is about involvement, inclusion and coherence and about offering attractive alternatives to people who divert from the vast majority - by choice or because of physical or mental impairments. Finally design is about making alternatives clearer and choices easier.

If a solution triggers an emotional and aesthetical response with the user, it will automatically be perceived as relevant and call for some kind of engagement. By sending clear and legible signal, design helps the user to read and relate to the products, environments and communication we meet on a daily basis - a crucial precondition to feel comfortable and in control of the situation.